Ben Hills-Jones | Content design

I run a company called The Digital Word. I specialise in:

  • content design
  • website restructures
  • digital communications
  • information architecture
  • search engine optimisation, and
  • content audits.

For more information please get in touch.

Who am I?

Ben Hills-Jones

My name is Ben Hills-Jones and I’m a freelance digital content designer. I’ve worked in digital content since 2006. I’m based in Brighton & Hove in East Sussex, England.

For full details of my skills and experience, please read my LinkedIn profile.

My digital experience

I’m passionate about digital communication, the power of content and the role of user experience (UX). I’ve worked in digital content since 2006, in various industries, including:

  • health, 
  • travel,
  • charity,
  • facilities management,
  • insurance, and
  • local government.

Virgin Holidays

I currently work as a content designer at the travel company Virgin Holidays.

I work with product designers across multiple sprint teams to create user-focused content. I also mentor content teams, to improve content creation processes and to deliver content strategy recommendations.  

I’ve been working on a project to create new destination content, designing with a tool called Figma. I’ve been involved in various testing, including click, tree, guerrilla and lab testing.


My previous most role was an 20 month contract with the global insurance company RSA. I worked as a content designer on a transformation project, designing a new way of selling home insurance. I was involved in the entire end-to-end process, collaborating with UI and UX designers to research, prototype, sign off and build the journey.

Find out more about my digital experience.