Ben Hills-Jones | Content design

I run a company called The Digital Word. I specialise in:

  • content design
  • website restructures
  • digital communications
  • information architecture
  • search engine optimisation
  • content audits

For more information please get in touch.


Who am I?

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Ben Hills-Jones

My name is Ben Hills-Jones and I’m a freelance digital content designer. I’ve worked in digital content since 2006.

I’m based in Brighton & Hove in East Sussex, England.


My digital experience

I’m passionate about digital communication, the power of content and the role of user experience (UX). I’ve worked in digital content since 2006, in various industries, including:

  • health 
  • travel
  • charity
  • facilities management
  • insurance
  • local government

Digital Inclusion Toolkit

I have worked with Digital Inclusion Toolkit since 2021, as the lead content designer. I have worked with user research and data to restructure the site IA and reviewed all the existing articles. I have created new step by step pages based on user research, and have written a number of new articles for the site.

Cumbria County Council

As of April 2021, I have been working with Cumbria County Council as a senior content designer on a digital transformation project. We are creating a new alpha site in collaboration with Localgov Drupal. I have sole responsibility for designing all of the new content.

Croydon Council

From April 2020 to July 2021 I worked with Croydon Council as a senior content design on a digital transformation project. This involved leading on redesigning content as it was moved to a new LocalGov Drupal site.

I researched each service, looking at data and user needs to create new information architecture. Using the new pattern library I created all new content with Drupal, liaising with stakeholders for service approval. I also was instrumental in writing design and content guidelines as part of a new design system for the council.

Virgin Holidays

I completed a 6-month contract as a content designer at the travel company Virgin Holidays.

I worked with product designers across multiple sprint teams to create user-focused content. I also mentored content teams, to improve content creation processes and to deliver content strategy recommendations.  

I worked on an agile project to create new destination content, designing with a tool called Figma. I was involved in various testing, including click, tree, guerrilla and lab testing.

Find out more about my digital experience.